A lot more has been written about memes and memetics, much of this can be found via this site: http://users.lycaeum.org/~sputnik/Memetics/. Be sure to read several articles as it is a big subject and anyone article is unlikely to give a full picture.
The author is grateful to:
Susan Blackmore, author of "The Meme Machine" for her words of encouragement and of course for introducing me to the concept memetics. http://www.memetics.com
Tom Riley also provided assistance. He is the author of a great book that includes memetic ideas and takes a realistic global view of the future. It is called, "Look the Future Straight in the Eye". Visit Tom's site
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